Marketing / Promotion ideas

Website or blog

Richard suggested that we create a group blog for the BEHOD where we have 2-3 people (neighbours) who write quite frequently. The blog should, of course, include pages with basic information about what BEHOD is, but it should also include updated information about current events and current challenges - and also current successes!

The blog should be in English, and we should aim at linking to other blogs and sites interested in development in this region of Uganda, as well as talk about general issues that affect the village.

Multi media elements / video content would be great.

Then we could:

• submit BEHOD's blog to blog directories

• create a BEHOD banner to advertise on online publications. Jackie can offer space on Women's Online Magazine http://www.womensonlinemagazine.com

• Exchange links with organizations that share interests

Other ideas:

• Write a pamphlet

• Posters

• radio announcements

• Team up with or having a 'sister' school/centre in other parts of the world

• Attract media attention (locally and internationally - this could be as simple as having a volunteer contact a local newspaper to run a story; sending in some photos to media organizations etc - or do a press release to the media)

• A YouTube video could also attract attention & draw traffic to the website/blog

What has been done already

Jackie has already started to make radio announcements about Jinja Central on my station NBBTA Radio http://www.nbbta.org/radio Channel 18 O'Neal and company
I can continue to promote via public service announcements every week.

In addition, she is creating an experts page for Paul on ProfNet thereby giving Paul and Jinja Central exposure to 80,000 journalists, bloggers etc who daily search the experts profiles. She’d like to pitch stories to journalists as well as feature Jinja central in her charity column on http://www.bellaonline.com/site/charity.